Be patient with customers who aren’t patient with you

Here is some invaluable advice from John Albertson of the New Zealand Retailers Association www.retail.org.nz in their December newsletter.

“Your customers are under real pressure. They too have had a tough year as they have had to re-organise their household balance sheets, they are under family pressure to participate in gift giving, they are short of time as they deal with all those pre-Christmas events, and they don’t want to return to high debt levels. They are feeling pressured. 

“The service you give them can help ease that pressure; you and your staff really need to be on top of your game.

“Plan carefully, execute well, help your customers make those gift buying decisions and have a great Christmas trading period.”