Do you have the Christmas spirit?

If so are you dishing it out to your staff and are they poring it out plentifully to your customers?

The reason this question is so important is because we know that the 'science' of shopping is dwarfed by the 'emotion' of the buying experience.  Imagine being a customer out shopping for gifts, dreading the expenditure and search, only to be confronted by store staff who are bored or tired of the whole 'go wait on another customer' thing.  How likely is it that you would want to buy something in that store?

Sure, this 'Christmas spirit' thing might sound a little too warm and fuzzy, but the truth is that if you have plentiful supplies of it, you're more likely to be able to share it with those around you.

If you manage others, it is a wonderful gift to give them.  If you sell to customers, you can brighten their day and reduce their frazzle factor.  What a wonderful gift!

Source: Inspired by a great piece from Canadian retail specialist Kevin Graff www.graffretail.com