As retailers across the land gear up for the busiest time of the year, one UK company is also experiencing an unusual boom in business with a festive twist.
Mystery shopping and customer service experts Shopper Anonymous UK have seen a huge jump in demand from shops and tourist attractions to have their Father Christmas, grotto and festive offering mystery shopped. Whole families are going ‘under cover’ to report on their experience, with their feedback used by retailers to ensure their Father Christmas delivers good customer service as well as much-wanted presents.
Shopper Anonymous have been asked to mystery shop every aspect of visiting Father Christmas in his grotto, from price and queuing time to the friendliness of the elves, the ‘Ho Ho Ho’ of Father Christmas, the quality of the presents and the magical qualities of the whole experience.
Congratulations to Shopper Anonymous UK’s Jonathan Winchester for coming up with this great initiative. Read all about it and listen to a couple of the great radio interviews at http://www.shopperanonymous.co.uk/
Recent Comments